Always Try To Do The Right Thing
At the risk of sounding a bit patronising, my biggest philosophy is "if it's done properly, you won't have to do it again" (not in the immediate future anyway). For holiday rentals, this can apply to every aspect covered in this article.
For example:
Simply get your directions 'perfect'. If you do, you will reduce the likelihood of having to answer time-consuming queries before your clients go on vacation property management holiday, or phone calls late at night from clients who are lost and can't find your accommodation - it does happen!
Keep your marketing spot on, and keep it accurate. Fail to get it right, and disappointed clients will often want some sort of compensation, and even when you compensate them, remember that you are just giving them something they feel you owe them because you let them down on some level. The outcome will still be a disappointed client, who won't re-book or pass on any referrals, and you will be out of pocket. No one wins.